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Beyond Price: Understanding Customers, Communicating Value, and Handling Objections the Wilcon Way


Course
Christian Jerico Zerrudo
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Learn how to better understand customer needs, communicate value beyond price, and handle common objections with confidence. This module introduces practical approaches using the O.A.R.C.C.F. and V.A.L.U.E. frameworks to help create better sales conversations, provide relevant recommendations, and build customer trust.

Here is the course outline:

1. Beyond Price

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