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Switch™: Practical Change Strategies for Sustainable Results


Course
Allan Papares
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A 10-module micro-learning course that equips Wilcon Depot employees and leaders with practical, on-the-job change tools from the Switch™ framework—aligning logic (Rider), emotion (Elephant), and environment (Path) to improve customer experience, service consistency, and operational excellence.

Here is the course outline:

1. Welcome to Switch and Wilcon Change Moments

Introduce the Switch Framework (Rider–Elephant–Path) and how it applies to Wilcon Depot’s day-to-day change needs (service consistency, queue discipline, safety, inventory accuracy). Learners set a personal change goal to use throughout the micro-course.

Why Change Feels Hard at Wilcon (and Why It’s Normal)
Meet the Switch Model: Rider, Elephant, Path
Spot the Symptoms: What’s Really Stopping the Change?
Mini Case: Queue System Reverts to Old Habits
Set Your Personal Change Goal for the Micro-Course
Essay Assessment: Diagnosing a Wilcon Change Moment with Rider–Elephant–Path
Quiz: Welcome to Switch and Wilcon Change Moments
Course Project: Diagnose a Wilcon Change Moment Using Rider–Elephant–Path

2. Point to the Destination Customers Will Feel

Teach how to define a clear, concrete destination so teams know exactly what “better” looks like at Wilcon (e.g., faster queue flow, fewer tagging errors, more consistent service behaviors). Includes translating store goals into simple “destination statements.”

Destination Thinking: What Does ‘Better’ Look Like?
From General Goals to Concrete Outcomes (Retail Examples)
Link the Destination to Customer and Business Impact
Workshop: Write a One-Sentence Destination Statement
Communicate the Destination in Daily Huddles
Essay Assessment: Point to the Destination Customers Will Feel
Quiz: Point to the Destination Customers Will Feel
Course Project: Create and Communicate a One-Sentence Destination Statement

3. Find the Bright Spots in Store Execution

Show how to identify where the desired behavior is already happening in branches or teams, then replicate it (e.g., a team consistently following the new queue process). Learners practice spotting and copying what works instead of debating what’s broken.

Bright Spots: Start with What’s Working
How to Find Bright Spots in a Wilcon Branch
Extract the Winning Behaviors (Not Just the Results)
Copy and Scale: Make the Bright Spot the New Normal
Mini Case: A Team That Always Gets Tagging Right
Essay Assessment: Find the Bright Spots in Store Execution
Quiz: Finding and Scaling Bright Spots in Store Execution
Course Project: Bright Spot Copy Plan (Individual)

4. Script the Critical Moves for Frontline Consistency

Convert vague expectations (e.g., “improve customer service”) into specific, observable actions (e.g., greet within 10 seconds, confirm item details, use a return checklist). Focus on reducing ambiguity and decision fatigue during peak hours.

Why ‘Be Better’ Fails: The Need to Script Critical Moves
Identify the Critical Moments in the Customer Journey
Turn Expectations into Scripts, Checklists, and Job Aids
Practice: Scenario Drills for Service and Operations
Implementation Plan: Coach, Observe, and Reinforce
Essay Assessment: Script the Critical Moves for Frontline Consistency
Quiz: Scripting Critical Moves for Frontline Consistency
Course Project: Script the Critical Moves for Frontline Consistency

5. Find the Feeling to Fuel Adoption

Build emotional motivation by linking change to pride, customer impact, and team success. Learners practice reframing data into human stories aligned with Wilcon values (Customer Focus, Excellence, Integrity).

The Elephant at Work: Why Motivation Beats Information
Find the Feeling: Translate Data into Human Impact
Storytelling Tool: ‘One Customer, One Moment’
Handle Emotional Resistance with Respect and Clarity
Motivation Boosters: Pride, Purpose, and Progress
Essay Assessment: Find the Feeling to Fuel Adoption
Quiz: Find the Feeling to Fuel Adoption
Course Project: Find the Feeling Message Kit (Individual)

6. Shrink the Change into Small Wins

Break intimidating initiatives into bite-sized actions that feel doable in a busy retail environment. Learners design small wins (daily/weekly) that build momentum and reduce resistance during rollouts.

Shrink the Change: Make It Feel Doable in Retail Reality
Break the Initiative into Micro-Actions
Design Small Wins: Daily and Weekly Targets
Track Progress Simply: Scoreboards That Encourage
Mini Case: Reducing Tagging Errors Without Slowing Receiving
Essay Assessment: Shrink the Change into Small Wins
Quiz: Shrink the Change into Small Wins
Course Project: Shrink the Change into Small Wins (Individual)

7. Grow Your People Through Identity and Confidence

Help employees and leaders build an identity-based commitment (e.g., “We are the team that gets it right the first time”) and strengthen confidence through coaching, practice, and recognition—supporting accountability and teamwork.

Grow Your People: Change that Sticks to Identity
Build Confidence with Practice and Support
Coaching in the Flow of Work (FAST Feedback)
Recognition that Reinforces Identity (Not Just Results)
Confidence Plan Worksheet: Skills, Support, Next Reps
Essay Assessment: Grow Your People Through Identity and Confidence
Quiz: Grow Your People Through Identity and Confidence
Course Project: Identity + Confidence Change Plan (Individual)

8. Tweak the Environment to Make Right Behavior Easy

Treat performance as a design problem by adjusting layouts, tools, defaults, and workflow (e.g., relocating label printers, improving signage, simplifying handoffs). Learners identify friction points and propose practical fixes.

Behavior is Design: Why Environment Beats Willpower
Spot the Friction: Where Does the Process Break?
Tweak the Environment: Defaults, Layout, and Tools
Visual Management: Reminders that Work During Peak Hours
Test-and-Improve: Run a 1-Shift Experiment
Essay Assessment: Tweak the Environment to Make Right Behavior Easy
Quiz: Tweak the Environment to Make Right Behavior Easy
Course Project: 1-Shift Environment Tweak (Individual)

9. Build Triggers, Habits, and Social Proof

Create action triggers (checklists, if-then plans, visual cues) that make behaviors automatic, and use social influence to spread adoption (peer modeling, visible participation, team norms). Includes a mini plan for habit-building in a store team.

From Intention to Action: What Triggers Do
Build Simple Habits: Checklists, If–Then Plans, and Routines
Make It Social: Rally the Herd with Visible Participation
Team Norms and Reinforcement: Keep the Herd Moving
Mini Plan: Habit + Herd for a Wilcon Store Team
Essay Assessment: Build Triggers, Habits, and Social Proof (Wilcon Store Scenario)
Quiz: Build Triggers, Habits, and Social Proof at Wilcon
Course Project: 2-Week “Habit + Herd” Implementation Plan

10. Course Summary and Your Switch Action Plan

Reinforce the Rider–Elephant–Path model and consolidate tools into a practical on-the-job action plan for one Wilcon change initiative. Learners commit to next steps and define indicators tied to employee adoption and customer outcomes.

Switch Recap: Align Rider, Elephant, and Path
Choose One Wilcon Change Initiative to Improve Now
Build Your Trigger-and-Habit Plan
Define Success Indicators: Adoption and Customer Outcomes
Commitment and Next Steps: 72-Hour Launch
Essay Assessment: Your Switch Action Plan for One Wilcon Change Initiative
Quiz: Course Summary and Your Switch Action Plan
Individual Course Project: Your Switch Action Plan (Wilcon Initiative)
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