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It’s the Manager™: Building Coaching Managers Who Drive Engagement


Course
Allan Papares
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Empower Wilcon Depot leaders to transition from traditional supervision to coaching-based management. This micro-learning course equips managers with practical skills and proven strategies to foster employee engagement, drive performance, and deliver exceptional customer experiences across all retail operations.

Here is the course outline:

1. Introduction to Engagement-Driven Leadership

Sets the stage for the course by connecting Wilcon’s customer-first strategy to the power of employee engagement and outlining how managers become the critical link.

Welcome to Engagement-Driven Leadership
Defining Employee Engagement
Engagement & Customer Experience at Wilcon
Manager as the Engagement Multiplier
Shifting Mindsets: From Policy Enforcer to People Coach
Essay Assessment: Understanding Engagement-Driven Leadership at Wilcon
Quiz: Introduction to Engagement-Driven Leadership
Course Project: Applying Engagement-Driven Leadership at Wilcon Depot

2. The Science Behind Employee Engagement

Explores Gallup research and other evidence on what drives engagement, why it matters for retail performance, and the risks of disengagement.

Gallup’s Research Landscape
Drivers of Engagement: Purpose & Strengths
Risks of Disengagement: Turnover & Service Gaps
Data Spotlight: Retail Benchmarks
Translating Science to Wilcon Practice
Essay Assessment: Applying the Science of Employee Engagement at Wilcon
Quiz: The Science Behind Employee Engagement
Course Project: Applying the Science of Employee Engagement at Your Wilcon Branch

3. From Boss to Coach: Redefining the Manager’s Role

Examines how day-to-day managerial behaviors either boost or drain engagement, contrasting traditional supervision with modern coaching principles.

Spotting Boss Behaviors
Core Coaching Behaviors
Comparative Outcomes: Control vs. Coaching
Case Vignette: High Sales, High Turnover
Self-Assessment: Manager-Coach Spectrum
Essay Assessment: From Boss to Coach—Understanding the Modern Manager’s Role
Quiz: From Boss to Coach—Redefining the Manager’s Role
Course Project: Shifting from Boss to Coach at Wilcon Depot

4. Coaching Fundamentals: Structuring Growth-Focused Conversations

Introduces the core coaching cycle—goal setting, exploration, action, and review—giving leaders a repeatable framework for every employee touchpoint.

The Coaching Cycle Overview
Setting SMART, Strength-Based Goals
Exploration: Listening & Questioning
Action Planning & Accountability
Review & Recognition Loop
Essay Assessment: Applying the Coaching Cycle in Real-World Scenarios
Quiz: Coaching Fundamentals – Structuring Growth-Focused Conversations
Coaching Cycle Application Project: Structuring a Growth-Focused Conversation

5. Active Listening and Powerful Questioning

Builds skill in attentive listening and open-ended questioning so managers uncover strengths, barriers, and motivations within their teams.

Why Listening Matters in Coaching
Levels of Listening: Internal to Empathic
Crafting Open, Probing Questions
Role-Play Listening Lab
Common Traps & How to Avoid Them
Essay Assessment: Demonstrating Active Listening and Powerful Questioning Skills
Quiz: Active Listening and Powerful Questioning
Active Listening and Powerful Questioning: Coaching Skills Project

6. Giving Constructive, Strength-Based Feedback

Teaches techniques for delivering feedback that reinforces strengths, addresses gaps, and aligns behaviors with Wilcon’s service standards.

Feedback Mindset: Growth & Strengths
SBI Model for Clear Feedback
Linking Feedback to Wilcon Service Standards
Timing & Channels for Continuous Feedback
Practice Clinic: Reframing Criticism into Coaching
Essay Assessment: Applying Strength-Based, Constructive Feedback at Wilcon Depot
Quiz: Giving Constructive, Strength-Based Feedback
Course Project: Applying Strength-Based, Constructive Feedback at Wilcon Depot

7. Building a Culture of Continuous Feedback

Shows managers how to embed frequent check-ins, recognition rituals, and peer feedback loops that normalize two-way communication.

The Case for Continuous Feedback
Designing Feedback Cadence: Huddles & Check-Ins
Role Modeling by Managers
Peer-to-Peer Recognition Systems
Overcoming Barriers & Sustaining Momentum
Essay Assessment: Applying Continuous Feedback Strategies at Wilcon Depot
Quiz: Building a Culture of Continuous Feedback
Course Project: Designing a Continuous Feedback Plan for Your Team

8. Measuring Engagement and Linking It to Customer Outcomes

Covers practical tools for capturing engagement data, interpreting scores, and tying results to sales, service quality, and retention metrics.

Why Measure? Linking Scores to Strategy
Selecting the Right Metrics & Tools
Interpreting Survey Data: Heatmaps & Trends
Connecting Engagement to Customer KPIs
Communicating Results to Teams
Essay Assessment: Measuring Engagement and Linking It to Customer Outcomes
Quiz: Measuring Engagement and Linking It to Customer Outcomes
Course Project: Measuring Engagement and Linking It to Customer Outcomes

9. Sustaining Engagement Through Action Planning

Guides leaders in turning survey insights into actionable team plans, assigning ownership, and monitoring progress over time.

From Insight to Action: Closing the Loop
Collaborative Action Planning Workshops
Assigning Ownership & Milestones
Monitoring Progress & Course Corrections
Celebrating Wins & Learning from Setbacks
Essay Assessment: Turning Engagement Insights into Sustained Action
Quiz: Sustaining Engagement Through Action Planning
Team Engagement Action Plan: From Insight to Impact

10. Course Summary and Commitment to Action

Recaps key insights, reinforces Wilcon’s core values, and prompts managers to declare one coaching behavior they will apply immediately.

Key Takeaways Across Modules
Integrated Coaching Model Review
Personal Commitment Planning
Peer Pledge & Accountability Mechanisms
Next Steps: Measuring Your Impact
Reflective Essay: Applying Coaching Behaviors to Drive Engagement at Wilcon
Quiz: Course Summary and Commitment to Action
Course Project: Your Coaching Commitment and Impact Plan
Study guide
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