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Getting to Yes™: Principled Negotiation for Win-Win Agreements


Course
Allan Papares
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Unlock practical negotiation strategies with 'Getting to Yes™: Principled Negotiation for Win-Win Agreements.' Learn to achieve fair, sustainable outcomes through mutual respect and collaboration, tailored for Wilcon retail professionals.

Here is the course outline:

1. Course Orientation: Why Principled Negotiation Matters in Retail

Introduces the core philosophy of principled negotiation and explains its relevance to Wilcon’s customer-centric retail environment.

Welcome to Getting to Yes at Wilcon
Positional vs Principled: The Negotiation Paradigms
The Four Core Principles Snapshot
Retail Relevance: Everyday Negotiations at the Counter
Checkpoint Quiz: Fundamentals
Essay Assessment: Applying Principled Negotiation in Wilcon Retail Scenarios
Quiz: Fundamentals of Principled Negotiation at Wilcon
Course Project: Applying Principled Negotiation at Wilcon

2. From Positional Bargaining to Interest-Based Dialogue

Explores the limitations of positional bargaining and shows how shifting to interests unlocks collaborative solutions for both customers and colleagues.

The Hidden Cost of Positional Bargaining
Mindset Shift: Unlocking Interests
Diagnostic Tool: Position or Interest?
Asking “Why?”—Interest-Revealing Questions
Guided Reflection: Interest-Based Dialogue in Your Day
Essay Assessment: Shifting from Positions to Interests in Negotiation
Quiz: From Positional Bargaining to Interest-Based Dialogue
Course Project: Transforming Positional Bargaining into Interest-Based Dialogue

3. Separating People from the Problem: Building Trust

Delves into techniques for addressing issues without damaging relationships, emphasizing perception management, respect, and empathy.

People–Problem Split: The Mental Model
Perception Gaps & Attribution Errors
Emotion Management Without Escalation
Empathy & Respect Language Toolkit
Practice Lab: De-Escalate the Counter Complaint
Essay Assessment: Applying the People–Problem Split to Wilcon Negotiations
Quiz: Separating People from the Problem—Building Trust in Negotiations
Course Project: Applying the People–Problem Split in a Wilcon Negotiation Scenario

4. Communication Skills: Perception, Emotion, and Active Listening

Builds practical skills for managing emotions, listening actively, and reframing language to keep negotiations constructive.

Active Listening Essentials
Powerful Questions & Paraphrasing
Emotion Labeling & Reframing
Non-Verbal & Digital Cues
Linking Communication to Principled Negotiation
Essay Assessment: Applying Communication Skills for Principled Negotiation
Quiz: Communication Skills—Perception, Emotion, and Active Listening
Course Project: Applying Communication Skills for Principled Negotiation

5. Uncovering and Prioritizing Interests

Guides learners in questioning, mapping, and prioritizing underlying interests to reveal mutually beneficial possibilities.

Interests vs Wants: Terminology Clarified
Five Whys & Laddering Techniques
Interest Mapping Canvas
Prioritizing Interests: Weighting & Ranking
Building Interest-Focused Proposals
Essay Assessment: Applying Interest-Based Negotiation at Wilcon Depot
Quiz: Uncovering and Prioritizing Interests
Course Project: Mapping and Prioritizing Interests for Win-Win Solutions

6. Generating Options for Mutual Gain: Brainstorming Techniques

Presents structured creativity methods—such as broadening the pie and multi-option proposals—to craft win-win solutions.

Mindset for Mutual Gain
Divergent Thinking: Brainstorm Rules
Expand the Pie Strategies
Packaging Options & Multi-Option Proposals
Option Screening Against Interests
Essay Assessment: Generating Options for Mutual Gain
Quiz: Generating Options for Mutual Gain – Brainstorming Techniques
Course Project: Designing a Win-Win Solution for a Customer Scenario

7. Using Objective Criteria: Fair Standards and Benchmarks

Shows how to apply independent standards and data to build legitimacy, reduce bias, and close equitable deals.

What Makes a Criterion Objective?
Finding Market, Legal, and Technical Benchmarks
Legitimacy Checks: The Fairness Test
Presenting Data Persuasively
Aligning Objective Criteria with Wilcon Policy
Essay Assessment: Applying Objective Criteria in Negotiation Scenarios
Quiz: Using Objective Criteria – Fair Standards and Benchmarks
Course Project: Applying Objective Criteria in a Wilcon Negotiation Scenario

8. Crafting Agreements: BATNA, Commitments, and Decision Paths

Integrates BATNA analysis with objective criteria to decide when to agree, escalate, or walk away while protecting relationships and value.

Understanding BATNA and WATNA
Strengthening Your BATNA
Crafting Clear, Measurable Commitments
Decision Matrix: BATNA vs Objective Criteria
Escalation Paths & Walk-Away Scripts
Essay Assessment: Applying BATNA, Commitments, and Decision Paths in a Wilcon Negotiation Scenario
Quiz: Crafting Agreements – BATNA, Commitments, and Decision Paths
Course Project: Applying BATNA, Commitments, and Decision Paths in a Wilcon Retail Negotiation

9. Integrated Case Simulation: Applying the Four Principles in Wilcon Scenarios

Learners practice the full principled negotiation process in realistic Wilcon customer and workplace cases, receiving feedback on choices.

Simulation Briefing & Role Assignment
Preparation: Interests, BATNA, Criteria Worksheet
Live Negotiation: Managing People & Problems
Option Generation & Agreement Drafting
Debrief, Metrics, and Feedback
Essay Assessment: Applying Principled Negotiation in a Wilcon Case Simulation
Quiz: Integrated Case Simulation – Applying Principled Negotiation at Wilcon
Wilcon Principled Negotiation Case Project

10. Key Takeaways and Next Steps

Summarizes major insights, reinforces best practices, and guides learners in creating personal action plans for ongoing use of principled negotiation.

Big Ideas Recap
Success Stories & Lessons Learned
Personal Action Plan Builder
Overcoming Barriers to Principled Negotiation
Final Quiz & Resource Vault
Essay Assessment: Applying Principled Negotiation at Wilcon Depot
Quiz: Key Takeaways and Next Steps in Principled Negotiation
Course Project: Applying Principled Negotiation at Wilcon
Study guide
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