This introductory module orients learners to the philosophy of Extreme Ownership, explains why accountability-driven leadership is essential in retail environments like Wilcon, and previews the five core concepts that will be explored in the course.

Learners dive deeper into the Foundations of Extreme Ownership, examining real-world retail scenarios where leaders accept full responsibility for results and eliminate blame culture.

This module shows how giving frontline team members decision-making authority increases agility, initiative, and customer satisfaction while maintaining alignment with leadership intent.

Participants practice identifying critical issues, setting clear priorities, and acting decisively under pressure to keep operations smooth and customers happy.

Learners explore strategies to create an environment where feedback is valued, standards are upheld, and every employee feels responsible for shared goals.

Using case studies of service disruptions and organizational shifts, this module applies Extreme Ownership principles to maintain stability, adaptability, and high performance during turbulent times.

Learners integrate Decentralized Command, Prioritize and Execute, and Accountability Culture into a cohesive leadership approach that drives consistent store-level success.

This module trains leaders to influence superiors, peers, and subordinates, ensuring Extreme Ownership principles flow both upward and downward for unified execution.

Participants craft a concrete, time-bound plan to embed Extreme Ownership behaviors into daily practice, targeting measurable improvements in team performance and customer experience.

The final module reviews key takeaways from all five concepts, reinforces their practical application at Wilcon, and challenges learners to sustain accountability-driven leadership.