Short on time, but big on benta?
Welcome to “Think Outside the Box: Sales Psychology Series” – your go-to micro video guide for mastering the art of persuasion, one brain hack at a time.
In under 60 seconds per video, learn how to trigger automatic YESes, give (and get) like a pro, gain trust, and turn “just looking” into “sold na po!” Whether you’re selling products, ideas, or yourself—these bite-sized lessons are all you need to close smarter, faster, and funnier.
Here is the course outline:
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Copyright & Disclaimer
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Learning Objectives
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Key Topics
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Chapter 1: Powerful Sales Triggers
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Automatic Reactions
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The "Because" Trick
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The Comparison Trick (Contrast Principle)
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Chapter 2: The Give and Take
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The Give and Take (Reciprocity Principle)
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The Big Ask (Door-in-the-Face / Rejection-Then-Retreat)
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Chapter 3: The Stickiness of Commitment (Consistency Principle)
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The Commitment & Consistency Principle
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The "Foot-in-the-Door" Technique
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Public & Active Commitments are Stronger
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"Lowballing" Tactic (Warning, use Ethically)
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Chapter 4: Following the Crowd (Social Proof)
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Social Proof Basics
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The Power of "Seeing Others”
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When Social Proof is Strongest
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The Dark Side of Social Proof (Important to be aware of)
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Chapter 5: The Liking Principle (Friendship & Connection)
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Attractiveness & Liking
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Similarity & Liking
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Familiarity & Liking (Mere Exposure Effect)
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Compliments & Liking
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Cooperation & Liking
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Chapter 6: Trust the Expert (Authority Principle)
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The Authority Principle
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Symbols of Authority
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Genuine Authority is Key (Ethical Use)
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Chapter 7: The Last Chance (Scarcity Principle)
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The Scarcity Principle
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Reactance (The "Forbidden Fruit" Effect)
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New Scarcity is More Powerful
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Competition (Scarcity combined with Social Proof):
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Utakan sa Bentahan: The Quiz
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End note
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Rate this course
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Learning Management System — NPS
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We want to hear from you!
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