Customer Lifetime Value
Course
Cypher Learning Administrator
Discover how to turn first-time shoppers into loyal 'suki' customers by mastering Customer Lifetime Value (CLV) with a magical twist inspired by Beauty and the Beast, tailored for Wilcon Depot associates.
Step into a retail fairy tale with “Tale as Old as Time: Turning First-Time Shoppers into Wilcon ‘Suki’ Customers.” This engaging, story-driven course is crafted for Wilcon Depot team members who want to transform everyday shoppers into lifelong, loyal patrons. Drawing inspiration from Beauty and the Beast, each module uses enchanting storytelling and real Wilcon scenarios—like the Tile Hub, plumbing aisle, and the MyWilcon Loyalty Program—to reveal the hidden potential in every customer. Through three immersive modules, participants will: 1. Meet 'The Beast' (Introduction to CLV): Discover what Customer Lifetime Value truly is, why it matters, and how one small purchase can be just the beginning of a happily-ever-after for both customer and company. 2. Explore 'The Castle' (CLV in Action): Learn to calculate, interpret, and boost CLV using real Wilcon examples, loyalty points, and consultative selling—transforming first impressions into repeat visits. 3. Break the Spell (Building Loyalty): Apply CLV insights to personalize service, avoid common pitfalls, and create magical, memorable experiences that turn shoppers into suki for years to come. With hands-on role-plays, visual storytelling, and practical tools like the “Enchanted Tools” pocket guide, this course empowers Wilcon Depot associates to build relationships as strong as any castle—and profits that last long after the storybook closes.
Here is the course outline:
1. Welcome to Lifelong ValueImagine you’ve just opened the doors of a grand hardware castle. In the foyer, we meet Customer Lifetime Value—our guiding enchantment for turning one-time shoppers into loyal guests. This module unpacks what CLV is, why it matters, and the core ingredients that give it power, setting the stage for every spell we cast later. 4 sections
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2. From Numbers to ActionNow we venture deeper into the castle’s workshops, where numbers glow like molten metal. Here you’ll practice simple and advanced ways to compute CLV, interpret the results, sort customers into meaningful groups, and craft retention and marketing tactics that sparkle with personalization—while dodging the common traps that snare careless adventurers. 4 sections
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3. Happily Ever After with CLVAs the tale draws to a close, we gather around the banquet table to review key insights, celebrate quick wins, and map your next heroic steps. You’ll revisit interpretation skills, choose one retention spell to try tomorrow, and mark the pitfalls you’ll forever avoid—ensuring your CLV story ends with profits and customer joy, ever after. 6 sections
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4. We want to hear from you!Learning Management System — NPS 1 section
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