Learning Series: The Psychology of Persuasion
Course
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Christian Jerico Zerrudo
Understanding customer behavior is key to providing excellent service and effective recommendations. This course explores practical persuasion techniques for different customer types commonly found in Wilcon branches, helping employees build trust, communicate effectively, and guide customers toward confident purchasing decisions.
Here is the course outline:
1. The Psychology of PersuasionLearn the fundamentals of persuasion in retail and how understanding customer behavior helps employees guide customers toward informed and confident purchasing decisions. 3 sections
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2. The Casual ViewerDiscover how to engage customers who are still browsing by creating a comfortable, low-pressure environment that encourages positive interactions and future conversations. 3 sections
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3. The First-Time HomeownerLearn how to reassure and guide first-time homeowners through clear, simple communication that helps them feel more confident in their purchasing decisions. 3 sections
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4. The Professional BuyerLearn how to reassure and guide first-time homeowners through clear, simple communication that helps them feel more confident in their purchasing decisions. 3 sections
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5. The Budget-Conscious CustomerUnderstand how to identify customer priorities and communicate long-term value to help budget-conscious customers make informed purchasing decisions. 3 sections
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6. We want to hear from you!Learning Management System — NPS 1 section
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